Google will change the world according to their website?

Hotnewstoday360: Google is updating search algorithms to consider a site are "mobile-friendly" or not, which led to the order they appear on Google search results. Put simply, this means that some sites will appear at again if they are not easy to read or use on the mobile phone (the change will not consider tablets and other devices, Google says).

"We will expand the attributes of mobile-friendly as a sign of rank. This change will affect the search on mobile in all languages throughout the world and will have a major impact on the results of our search, "Google employees Takaki Makino, Chaesang Jung and Doantam Phan said in a blog post notice of this change in February.

Last month, a Google employee told the public that other changes will have a greater impact algorithm updates "Panda" and "Penguin" by companies that Google conducted in 2011 and 2012. Panda influence about 12% of search results in English, while Penguin affect 4%.

But change impacts today still pass the old updates in a different way: it removes more instead of just "rubbish" (something that Google considered unsuitable content) from Google search system . In this case, Google is promoting a change in the way the entire web pages to be searched.

"This update really shows how the look of Google on web pages so how - use the search results as a lever to move people in the direction that Google wants them to go," said Danny Sullivan, a editor of Search Engine Land, said.

As Sullivan points out, the new algorithm can reduce the ranks of legitimate sites, valuable and important. "If you search for something on the Home Depot, you probably still want it," he said, "even if that means you have to double click the screen or page using the extended fingers to have can see it ".


Google has a history of changing financial policies, techniques and compete to force the other online companies to improve their technology. Several times, Google implemented large ways, as when companies launch Google Fiber, boosting the Internet service provider to accelerate service their wireless Internet.

Several other times, Google has a smaller moves, such as the price of a wireless frequency, as well as Verizon and AT & T will open these frequencies for any smart phone. Update search today to somewhere in the matter. The company has supported "mobile-friendly" in the past, and now, they are pushing it further.

As usual, the company outlines the changes as a way to improve life for the world's Internet users, who are increasingly looking for more on the phone than desktop and laptop. "We want to make sure they can find relevant content and not just the right time, but also be easy to read and interact on a small mobile screen," Google said in a statement sent to WIRED.

No doubt, it was so. But in improving the user experience, Google also improve themselves. "This change is arbitrary," said Greg Sterling, editor at Search Engine Land, said. "And very selfish."

Based on data from Google, 50% of searches happen on mobile devices. But often, the experience is not smooth like on a desktop computer, because users often use the smartphone application for finding websites - and so many pages are not compatible with your device. By improving the status of the mobile website, Google makes mobile search engines to attract more of them. By this, companies make more money.

"If the search experience on the phone is boring and poorly - if more content is not readable - users will be less willing to use Google," Sterling said. "And if the search hits to fall, Google will not be able to sell more ads."

Necessary annoyance

This may cause difficulties for some website owners. When Google dropped their site rank, they have less access, and of course, they will make less money. But Google has warned website owners to update a few weeks ago.

Require changes not too heavy web (Google provides tools for checking "mobile friendly" site, and the truth, it accepted many sites do not really mobile friendly too) . And all this is only part to be present on the network.

"This is a good change," Jason Demers, founder of AudienceBloom, a company that helps businesses to promote the site through search engines, said. "The response can be complicated, but for smaller sites, it's quite simple."

This is only a push in the promotion chain from Google, all aimed at helping mobile site easier to use. That's what we want. And that is what Google wants.